By rewarding salespeople, Lojas Quero-Quero is outperforming the market and increasing profits by 260%

With over 50 years in business, Lojas Quero-Quero is currently experiencing rapid expansion, growing at a faster rate than the market average. The chain has grown from 360 stores to over 430 in just one year.

Training a sales team for a chain with over 400 stores is no easy task! But, guided by the company’s values, the Sales and Operations Department took on the challenge of ensuring excellence in customer service.

In 2019, the company launched a mystery shopper pilot program to assess the quality of customer service provided by its employees and reward those who received high ratings. As the results came in, the number of surveys increased. Today, more than 100 evaluations are conducted each month. And the program continues to grow!